I-Who is new domain affiliated with iNLP Center. In the past, it's been used as an education portal associated with universities in the U.K.

iNLP will use i-Who as an article directory of sorts, to share knowledge with people - beyond the scope of NLP or life coach training. The market for health, producitiity and leadership readers is significant and not all of them are interested in NLP training or to become a life coach.

Articles can be written by iNLP Center staff, guest bloggers or hired freelancers. In the case of both guest bloggers and freelancers, iNLP staff will determine keywords and content direction. All content on i-Who will be original. On the matter of republishing content, this will not happend unless and until iNLP Center content advisory board reviews and approves the idea.

Monetizing
For the time being, i-Who will not be monetized. When there is ample content on the site, as well as regular traffic, several monetization methods will be considered:

• Adsense
• Display advertising
• High quality affiliate products
• iNLP Center products
• i-Who branded products
• Amazon affiliate links

The following monetization methods will NOT be considered:
• Sponsored posts
• Selling text links
• Blogroll links
• Low quality affiliate products

Promotion
I-Who articles will be share on iNLP Center social media and to newsletter subscribers. This will bring traffic to the domain and broaden the branding of iNLP Center.

To further promote iWho, iNLP Center staff may reach out to influencers for guest post opportunities.

Advertising will probably not be considered as a method of traffic generation. The goal is to slowly but surely increase the exposure of i-Who over time through organic methods. The content should be of such a calibre as to inspire sharing.

Tasks
All the usual tasks involved in setting up a new website: Site design and layout, content creation, logo design, site architecture, seo activities. These tasks will be low-priortity for iNLP staffers for now, to be done given the chance. There are no deadlines, editorial calendars and there will be no official launch. If and when the time comes to launch an i-Who branded product, an official launch calendar will be created, but no such initiative is currently in place.

To reiterate, the purpose is brand expansion, sharing health, productivity and leadership information with audiences beyond the niche associated with iNLP Certification programs.